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~subject:"Marketing history"
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Marketing history
Marketing strategy history
7
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Gordon, Peter J.
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Journal of historical research in marketing
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ECONIS (ZBW)
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Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
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Electric lamp renewal systems : a strategy to dominate lighting
Wrege, Charles D.
;
Gordon, Peter J.
;
Greenwood, Regina A.
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 485-500
Persistent link: https://www.econbiz.de/10010434545
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