Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Eric Shaw (Florida Atlantic University, Boca Raton, Florida, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Shaw, Eric |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 3, p. 389-406
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| Subject: | Marketing history | Marketing strategy history | History of marketing thought | History of marketing education | Merchandising history | Trade history | Wirtschaftsgeschichte | Economic history | Geschichte | History | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Marketing | Marketingmanagement | Marketing management | Aufklärung | Enlightenment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-05-2015-0014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443088