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~subject:"Marketing management"
~subject:"Retail trade"
~type_genre:"Book section"
~type_genre:"Konferenzschrift"
~type_genre:"Statistik"
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Marketing management
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586
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Handbuch Multi-Channel-Marketing
14
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Interactive and multi-channel marketing
3
Exploring omnichannel retailing : common expectations and diverse realities
2
Handbook of quantitative supply chain analysis : modeling in the e-business era
2
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
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2
Kellogg on marketing : the marketing faculty of the kellog school of management
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Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
2
A Research Agenda for Service Marketing
1
Advanced e-business research : international trends & issues
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
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1
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1
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Annals of operations research ; volume 244, number 2 (September 2016)
1
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Betriebswirtschaftliche Kompetenz in der Erwachsenenbildung
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Business transformation in China
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Zukunft des Electronic Business
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
E-Services : opportunities and threats
1
E-business applications for product development and competitive growth : emerging technologies
1
Economics of the triad : conflict and cooperation among the United States, Japan and Korea
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
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1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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ECONIS (ZBW)
120
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31
Mobile marketing : a new direct marketing promotional channel
Amirkhanpour, Monaliz
;
Vrontis, Demetris
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 342-370)
.
2013
Persistent link: https://www.econbiz.de/10011563784
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32
Integriertes Kanaldesign im Multi-Channel-Marketing des Einzelhandels
Blunck, David Elias
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 513-541)
.
2013
Persistent link: https://www.econbiz.de/10009774626
Saved in:
33
Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries
Yu, Chwo-ming Joseph
;
Lin, Hsiao-wen
;
Chiu, Hui-yun
- In:
International marketing in rapidly changing environments
,
(pp. 127-160)
.
2013
Persistent link: https://www.econbiz.de/10010204780
Saved in:
34
No-Line-Handel als höchste Evolutionsstufe des Cross-Channel-Management
Heinemann, Gerrit
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 279-296)
.
2013
Persistent link: https://www.econbiz.de/10009748407
Saved in:
35
Optimal selling strategy in dual-channel supply chain
He, Yong
;
Song, Houfei
;
Zhang, Peng
-
2013
Persistent link: https://www.econbiz.de/10010188732
Saved in:
36
Commitment contract in dual channel drop shipping supply chain
Zhao, Jinshi
;
Duan, Yongrui
;
Wang, Shijin
;
Huo, Jiazhen
-
2013
Persistent link: https://www.econbiz.de/10010190195
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37
Why do manufacturers engage in private labels production? : market strategy and channel relationship perspectives
Yi, Ho Taek
;
Lim, Chae Un
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 81-89)
.
2013
Persistent link: https://www.econbiz.de/10010191277
Saved in:
38
Online-Marketing bei der epubli GmbH
Dörnemann, Jörg
- In:
Fallstudien zur Unternehmensführung
,
(pp. 467-473)
.
2012
Persistent link: https://www.econbiz.de/10009508699
Saved in:
39
The marketing-finance interface in channels of distribution research : a roadmap for future research
Gielens, Katrijn
;
Geyskens, Inge
- In:
Handbook of marketing and finance
,
(pp. 204-224)
.
2012
Persistent link: https://www.econbiz.de/10009552467
Saved in:
40
Toward a strategic model of marketing channel evolution
Filser, Marc
;
McLaughlin, Edward
-
2012
Persistent link: https://www.econbiz.de/10009628628
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