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~subject:"Marketing management"
~subject:"Wine policy"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Marketing management
Wine policy
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Wine, networks and scales : intermediation in the production, distribution and consumption of wine
3
Successful social media and ecommerce strategies in the wine industry
2
Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
1
Competitive advantage and competition policy in developing countries
1
Competitive drivers for improving future business performance
1
Consumer culture theory
1
E-innovation for sustainable development of rural resources during global economic crisis
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
L' adhésion de l'Espagne et du Portugal à la CEE : bilan et perspectives ; actes du colloque international de Talence, 29 - 30 janvier 1993
1
Market orientation : transforming food and agribusiness around the customer
1
Origin and branding in international market entry processes
1
Territorial governance : local development, rural areas and agrofood systems
1
Traditional food production and rural sustainable development : a European challenge
1
Wein und Tourismus : Erfolg durch Synergien und Kooperationen ; [Tagungsband, der aus dem ersten Symposium zum Thema "Wein und Tourismus" der Deutschen Gesellschaft für Tourismuswissenschaft e.V. resultiert]
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1
International brands and corporate strategy : a case study in the wine industry
Reis, Ana Paula Marques
;
Santo, Inês Sá Espírito
; …
- In:
Origin and branding in international market entry processes
,
(pp. 192-232)
.
2023
Persistent link: https://www.econbiz.de/10014436788
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2
When luxury vinous-concept hotel meets premium wine brands : an exploratory study on co-branding
Ferraz, Lisa Freitas
;
Nobre, Helena
;
Barbosa, Belem
-
2021
Persistent link: https://www.econbiz.de/10013283738
Saved in:
3
A new wine for the international market : Italian public institutions' initiatives to support the oenological sector (1870-1910)
Maffi, Luciano
;
Tedeschi, Paolo
;
Vaquero Piñeiro, Manuel
- In:
Wine, networks and scales : intermediation in the …
,
(pp. 115-129)
.
2021
Persistent link: https://www.econbiz.de/10012814325
Saved in:
4
Rhinefarm and the German-American market for 19th-Century California wine
Conzen, Kathleen N.
;
Conzen, Michael P.
- In:
Wine, networks and scales : intermediation in the …
,
(pp. 181-197)
.
2021
Persistent link: https://www.econbiz.de/10012814335
Saved in:
5
The Hunter Valley : historicising a multi-form wine-world in the grape-wine-complex
McIntyre, Julie
;
Germov, John
- In:
Wine, networks and scales : intermediation in the …
,
(pp. 199-215)
.
2021
Persistent link: https://www.econbiz.de/10012814340
Saved in:
6
The consequences of market orientation on performance, new product success, and customer satisfaction in traditional sectors : the case of the Portuguese wine sector
Ramos, Paulo
- In:
Competitive drivers for improving future business …
,
(pp. 67-82)
.
2021
Persistent link: https://www.econbiz.de/10012533255
Saved in:
7
Taste as market practice: the example of "natural" wine
Smith Maguire, Jennifer
- In:
Consumer culture theory
,
(pp. 71-92)
.
2018
Persistent link: https://www.econbiz.de/10011825292
Saved in:
8
Word of mouth impulses boost Wines of Germany : a case study
Schulz, Frank R.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 55-73)
.
2016
Persistent link: https://www.econbiz.de/10011558846
Saved in:
9
Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.
;
Forbes, Sharon L.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 115-132)
.
2016
Persistent link: https://www.econbiz.de/10011558850
Saved in:
10
Web marketing strategies in agro food SMEs : evidence from Greek and Italian wine SMEs
Vlachvei, Aspasia
;
Notta, Ourania
;
Diotallevi, Francesco
; …
- In:
E-innovation for sustainable development of rural …
,
(pp. 199-220)
.
2014
Persistent link: https://www.econbiz.de/10010342498
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