Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
David L. Dean and Sharon L. Forbes
| Year of publication: |
2016
|
|---|---|
| Authors: | Dean, David L. ; Forbes, Sharon L. |
| Published in: |
Successful social media and ecommerce strategies in the wine industry. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, ISBN 978-1-137-60297-8. - 2016, p. 115-132
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| Subject: | Kaufmotiv | Consumer motivation | Wein | Wine | Virales Marketing | Viral marketing | Social Web | Social web | Marketingmanagement | Marketing management | Weinbau | Wine industry | Diskurstheorie | Discourse theory | Inhaltsanalyse | Content analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1057/9781137602985.0011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011558850