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~subject:"Marketing management"
~type_genre:"Article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
2
Customer-centric marketing strategies : tools for building organizational performance
1
Gabler Edition Wissenschaft
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International marketing ; Vol. II
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Do market orientation and innovation improve organizational performance? : an international and comparative review of the effects
Vieira, Valter Afonso
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 57-75)
.
2013
Persistent link: https://www.econbiz.de/10009668207
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2
A meta-analysis of the relationship between market orientation and business performance : evidence from five continents
Rodriguez Cano, Cynthia
;
Carrillat, François A.
; …
-
2009
Persistent link: https://www.econbiz.de/10003835863
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3
Market orientation and performance : a meta-analysis and cross-national comparisons
Ellis, Paul D.
-
2009
Persistent link: https://www.econbiz.de/10003835909
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4
Marketing strategy determinants of export performance : a meta-analysis
Leonidou, Leonidas C.
;
Katsikeas, Constantine S.
; …
-
2006
Persistent link: https://www.econbiz.de/10003410824
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5
Die Wirkung absatzpolitischer Instrumente : Metaanalyse empirischer Forschungsarbeiten
Mauerer, Nikolaus
-
1995
Persistent link: https://www.econbiz.de/10000321963
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