Market orientation and performance : a meta-analysis and cross-national comparisons
Year of publication: |
2009
|
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Authors: | Ellis, Paul D. |
Published in: |
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought. - Los Angeles [u.a.] : Sage. - 2009, p. 212-230
|
Subject: | Markt | Market | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Meta-Analyse | Meta-analysis | Welt | World |
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