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Marketing management
Sportmarketing
20
Sports marketing
20
Deutschland
7
Germany
7
Marketingmanagement
6
Sponsoring
6
Sponsorship
6
Sport event
6
Sportveranstaltung
6
Sport
4
Sport organization
4
Sportorganisation
4
Sports
4
Professional sports
3
Profisport
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Zielgruppe
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Advertising effects
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Advertising media
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Africa
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Afrika
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Asia
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Asien
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Australia
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Australien
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Beziehungsmarketing
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Brand extension
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Brand management
1
Consumer behaviour
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Controlling
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Eastern Europe
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Guerilla marketing
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Guerilla-Marketing
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Konsumentenverhalten
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Management control
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Markenführung
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Markentransfer
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Market research
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Market segmentation
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German
5
English
1
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Bühler, André W.
2
Nufer, Gerd
2
Chang, Dae Ryun
1
Digel, Helmut
1
Fahrner, Marcel
1
Lee, Chungyeol
1
Nagel, Siegfried
1
Schlesinger, Torsten
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Suchy, Günther
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
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ECONIS (ZBW)
6
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1
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
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2
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
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3
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
Persistent link: https://www.econbiz.de/10008738196
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4
Marktsegmentierung im Sport
Nagel, Siegfried
;
Schlesinger, Torsten
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 93-114)
.
2011
Persistent link: https://www.econbiz.de/10008738199
Saved in:
5
Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 25-61)
.
2011
Persistent link: https://www.econbiz.de/10008738201
Saved in:
6
Hospitality Marketing im Sport
Digel, Helmut
;
Fahrner, Marcel
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 323 - 347)
.
2011
Persistent link: https://www.econbiz.de/10014565520
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