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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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Einsatzmöglichkeiten der Werbepolitik zum Aufbau von Wechselbarrieren im Einzelhandel
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Elste, Ina
- In:
Distribution und Handel in Theorie und Praxis : …
,
(pp. 323-350)
.
2009
Persistent link: https://www.econbiz.de/10003839531
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