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Marketing management
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Jiménez-Zarco, Ana Isabel
3
Martínez-Ruiz, María Pilar
3
Izquero-Yusta, Alicia
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Izquierdo-Yusta, Alicia
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Torrent-Sellens, Joan
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European journal of marketing : EJM
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Innovation: organization & management : IOM
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1
Proactive orientation effects on product innovation activities : empirical evidence
Jiménez-Zarco, Ana Isabel
;
Torrent-Sellens, Joan
; …
- In:
Innovation: organization & management : IOM
14
(
2012
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10009563621
Saved in:
2
The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
Saved in:
3
Key service innovation drivers in the tourism sector : empirical evidence and managerial implications
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
Service business
5
(
2011
)
4
,
pp. 339-360
Persistent link: https://www.econbiz.de/10009535224
Saved in:
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