The impact of market orientation dimensions on client cooperation in the development of new service innovations
Year of publication: |
2011
|
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Authors: | Jiménez-Zarco, Ana Isabel ; Martínez-Ruiz, María Pilar ; Izquierdo-Yusta, Alicia |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 1/2, p. 43-67
|
Subject: | Dienstleistung | Services | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Spanien | Spain |
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