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~subject:"Marketing management"
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Marketing management
China
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Multinationales Unternehmen
6
Transnational corporation
6
Firm performance
5
Unternehmenserfolg
5
Emerging economies
4
Global sourcing
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Internationale Beschaffung
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Lieferantenmanagement
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Schwellenländer
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Supplier relationship management
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Beschaffung
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Competitive advantage
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Export sector
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Exportwirtschaft
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International market entry
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Internationaler Markteintritt
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Marketingmanagement
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Wettbewerbsvorteil
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Absorption
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Confidence
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HD Industries. Land use. Labor
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Learning organization
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Lernende Organisation
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Lieferkette
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Market share
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Marktanteil
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Resource-based view
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Ressourcenorientierter Ansatz
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Service industry
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Murray, Janet Y.
3
Gao, Gerald Yong
2
Kotabe, Masaaki
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Fu, Frank Q.
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Ju, Min
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Journal of international management
1
Journal of the Academy of Marketing Science
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Journal of world business : JWB
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ECONIS (ZBW)
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1
Strategic guanxi orientation : how to manage distribution channels in China?
Murray, Janet Y.
;
Fu, Frank Q.
- In:
Journal of international management
22
(
2016
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011486799
Saved in:
2
Market orientation and performance of export ventures : the process through marketing capabilities and competitive advantages
Murray, Janet Y.
;
Gao, Gerald Yong
;
Kotabe, Masaaki
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 252-269
Persistent link: https://www.econbiz.de/10009124109
Saved in:
3
Reducing distributor opportunism in the export market : effects of monitoring mechanisms, norm-based information exchange, and market orientation
Ju, Min
;
Murray, Janet Y.
;
Kotabe, Masaaki
;
Gao, Gerald Yong
- In:
Journal of world business : JWB
46
(
2011
)
4
,
pp. 487-496
Persistent link: https://www.econbiz.de/10009373588
Saved in:
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