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~subject:"Marketing management"
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Marketing management
Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
11
Konsumentenverhalten
11
Dienstleistung
8
Services
8
Brand management
6
Customer value
6
Kundenwert
6
Lieferantenmanagement
6
Markenführung
6
Supplier relationship management
6
Product quality
5
Produktqualität
5
Theorie
5
Theory
5
Customer-dominant logic
4
Finnland
4
Marketingmanagement
4
USA
4
United States
4
Verbraucher
4
Brand image
3
Business network
3
Dienstleistungsmanagement
3
Dienstleistungssektor
3
Finland
3
Führungskräfte
3
Innovation
3
Managers
3
Markenimage
3
Service industry
3
Service innovation
3
Service management
3
Service-Dominant Logic
3
Service-dominant logic
3
Unternehmensnetzwerk
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
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English
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Strandvik, Tore
4
Finne, Åke
1
Heinonen, Kristina
1
Holmlund, Maria
1
Rindell, Anne
1
Published in...
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European management journal
2
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
4
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1
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
2
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
3
Invisible communication : a challenge to established marketing communication
Finne, Åke
;
Strandvik, Tore
- In:
European business review : EBR ; the official journal …
24
(
2012
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10009530967
Saved in:
4
How to diagnose business-to-business relationships by mapping negative incidents
Strandvik, Tore
;
Holmlund, Maria
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 361-381
Persistent link: https://www.econbiz.de/10003710324
Saved in:
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