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Marketing management
Consumer behaviour
16
Konsumentenverhalten
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Cause-Related Marketing
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Cause-related marketing
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Beziehungsmarketing
11
India
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Indien
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Relationship marketing
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Fundraising
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Marketingmanagement
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Advertising effects
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Brand image
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Brand management
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CRM participation intention
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Luxury goods
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Luxusgüter
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Markenführung
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Markenimage
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Online-Marketing
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Social Web
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Social web
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Werbewirkung
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Auslandsinvestition
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CRM
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Facebook
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Intention to donate
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Retail trade
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cause scope
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cause-related marketing
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Thomas, Sujo
5
Kureshi, Sonal
4
Jadeja, Ashwin
1
Shreevastava, Richa
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Vaghela, Krishnaba
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International review on public and non-profit marketing
2
International journal of Indian culture and business management
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Journal of marketing communications
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South Asian journal of management : SAJM
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1
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
2
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
3
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
4
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
5
A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal
;
Thomas, Sujo
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
Saved in:
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