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~subject:"Marketing management"
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Marketing management
Consumer behaviour
14
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13
Beziehungsmarketing
7
Relationship marketing
7
Dienstleistungsqualität
5
Service quality
5
Hospital
3
Internet marketing
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Marketing
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Marketingmanagement
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Tuzovic, Sven
3
Bruhn, Manfred
2
Batt, Verena
1
Georgi, Dominik
1
Holzer, Matthias
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Kuppelwieser, Volker G.
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Wirtz, Jochen
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
2
The role of marketing in today's enterprise
Wirtz, Jochen
;
Tuzovic, Sven
;
Kuppelwieser, Volker G.
- In:
Journal of service management
25
(
2014
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10010343485
Saved in:
3
The link between marketing instruments and customer perceptions
Bruhn, Manfred
;
Georgi, Dominik
;
Tuzovic, Sven
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
1
,
pp. 50-67
Persistent link: https://www.econbiz.de/10003837024
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