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~subject:"Marketing management"
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Marketing management
Soft drink industry
151
Softdrink-Industrie
147
USA
39
United States
38
The Coca-Cola Company
30
Soft drink
25
Softdrink
25
Theorie
18
Theory
18
Corporate Social Responsibility
14
Brand management
12
Corporate social responsibility
12
Deutschland
12
Germany
12
Markenführung
12
Marketingmanagement
12
Business history
11
India
11
Indien
11
Multinationales Unternehmen
11
Transnational corporation
11
Unternehmensgeschichte
11
Advertising
10
Werbung
10
PepsiCo Inc.
9
Großbritannien
8
Product differentiation
8
Produktdifferenzierung
8
United Kingdom
8
Consumer behaviour
7
Geschichte
7
Konsumentenverhalten
7
Betriebsgröße
6
Brand
6
Brand image
6
Business ethics
6
Firm size
6
Fusion
6
Getränkeindustrie
6
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English
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Birnbaum, Daniel
2
Cox, Carmen
1
Fürweger, Wolfgang
1
Gatermann, Michael
1
Guillaume-Grabisch, Béatrice
1
Gupta, Sunil
1
Khatun, Mosa Shely
1
Michaelis, Manuel
1
Muris, Timothy J.
1
Rettig, Peter
1
Scheffman, David T.
1
Spiller, Pablo T.
1
Sthanunathan, Stan
1
Tran, Quan
1
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Akzente
1
Business and Economic Research : BER
1
Business-to-business brand management : theory, research and executive case study exercises
1
Case studies on MNCs in India
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Fallstudien zur Unternehmensführung
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
MNCs in India : issues and challenges
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ECONIS (ZBW)
12
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Marketing practices of some selected soft drinks industries in Bangladesh
Khatun, Mosa Shely
- In:
Business and Economic Research : BER
12
(
2022
)
1
,
pp. 73-81
Persistent link: https://www.econbiz.de/10013473282
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2
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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3
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
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4
MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company
Sthanunathan, Stan
;
Gupta, Sunil
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009007729
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5
Building brand equity between manufacturers and retailers
Tran, Quan
;
Cox, Carmen
- In:
Business-to-business brand management : theory, …
,
(pp. 115-194)
.
2009
Persistent link: https://www.econbiz.de/10008661021
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6
Strategisches Management : Fallstudie Bionade GmbH
Wittberg, Volker
;
Vieselmeier, Vanessa
- In:
Fallstudien zur Unternehmensführung
,
(pp. 3-20)
.
2008
Persistent link: https://www.econbiz.de/10003745368
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7
Die Red-Bull-Story : der unglaubliche Erfolg des Dietrich Mateschitz
Fürweger, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003597476
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8
"Wer sich nur von Salat ernährt, lebt auch nicht gesund" : Béatrice Guillaume-Grabisch, Geschäftsführerin der Coca-Cola GmbH, im Interview mit akzente
Guillaume-Grabisch, Béatrice
;
Gatermann, Michael
- In:
Akzente
(
2008
)
2
,
pp. 32-35
Persistent link: https://www.econbiz.de/10003745811
Saved in:
9
Coca-Cola India in 2004 : marketing strategy
In:
Case studies on MNCs in India
,
(pp. 271-295)
.
2007
Persistent link: https://www.econbiz.de/10003737807
Saved in:
10
Kundenorientiertes Event-Sponsoring : Coca-Cola als Sponsor der Fans der FIFA Fußball-Weltmeisterschaft 2006
Michaelis, Manuel
;
Rettig, Peter
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 273-287)
.
2007
Persistent link: https://www.econbiz.de/10003511707
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