MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company
Year of publication: |
2011
|
---|---|
Authors: | Sthanunathan, Stan ; Gupta, Sunil |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 3.2011, 1, p. 58-64
|
Subject: | Marketingmanagement | Marketing management | Softdrink-Industrie | Soft drink industry |
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