Febriyantoro, Mohamad Trio - In: Cogent business & management 7 (2020) 1, pp. 1-17
Companies can use digital media in promoting their business or social media like Facebook, Instagram, YouTube. Many … purpose of this research is to see the application of YouTube Ads in building brand awareness and brand image and its effect …) with the SmartPLS. YouTube Advertising influences brand awareness and brand image, whereas brand awareness and brand image …