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~subject:"Marketing management"
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Search: subject:"corporate branding"
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Subject
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Marketing management
Brand architecture
508
Markenarchitektur
508
Brand management
395
Markenführung
394
Corporate reputation
221
Firmenimage
221
Markenimage
110
Brand image
109
Brand
104
Markenartikel
101
Corporate culture
99
Unternehmenskultur
99
Consumer behaviour
85
Konsumentenverhalten
85
Corporate Social Responsibility
67
Corporate social responsibility
65
Marketingmanagement
65
Corporate branding
63
Öffentlichkeitsarbeit
55
Public relations
54
Markenpolitik
41
corporate branding
34
Stakeholder
31
Beziehungsmarketing
28
Relationship marketing
28
Deutschland
26
Germany
26
Marketing
26
Reputation
26
Cultural heritage
23
Kulturgüter
23
Corporate brand
22
United Kingdom
21
Großbritannien
20
B-to-B-Marketing
19
Business ethics
19
Business-to-business marketing
19
HR marketing
19
Personalmarketing
19
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Undetermined
32
Free
4
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Article
56
Book / Working Paper
9
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Article in journal
49
Aufsatz in Zeitschrift
49
Aufsatz im Buch
6
Book section
6
Case study
4
Fallstudie
4
Arbeitspapier
3
Working Paper
3
Graue Literatur
2
Non-commercial literature
2
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1
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English
62
German
3
Author
All
Balmer, John M. T.
11
Balmer, John M.T.
5
Burghausen, Mario
4
Mingione, Michela
3
Sarkar, Soumya
3
Suppliet, Moritz
3
Urde, Mats
3
Aaker, David A.
2
Abratt, Russell
2
Baumgarth, Carsten
2
Greyser, Stephen A.
2
Keller, Kevin Lane
2
Mishra, Prashant
2
Podnar, Klement
2
Rindell, Anne
2
Ackfeldt, Anna-Lena
1
Andersen, Sophie Esmann
1
Balmern, John M. T.
1
Bargenda, Angela
1
Barnier, Virginie de
1
Basu, Meheli
1
Bernal, Pedro Mir
1
Beukel, Karin
1
Binckebanck, Lars
1
Biraghi, Silvia
1
Blombäck, Anna
1
Burke, Paul F.
1
Burmann, Christoph
1
Castrillon Paque, Victor
1
Chakravarty, Subhashish
1
Chen, Weifeng
1
Conz, Elisa
1
Cooper, Holly
1
Cuomo, Maria Teresa
1
Davies, Mark A. P.
1
Dekimpe, Marnik G.
1
Discua Cruz, Allan
1
Dowling, Grahame R.
1
Dühring, Lisa
1
Eisingerich, Andreas B
1
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Published in...
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The journal of brand management : an international journal
12
European journal of marketing : EJM
6
Journal of business research : JBR
6
The journal of product & brand management
5
Corporate communications : an international journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Brand management in emerging markets : theories and practice
1
Building corporate identity, image and reputation in the digital era
1
CentER DP
1
Contemporary thoughts on corporate branding and corporate identity management
1
Discussion paper / Center for Economic Research, Tilburg University
1
European Journal of Marketing
1
European management journal
1
Fashion branding and communication : core strategies of European luxury brands
1
Foundations of corporate heritage
1
Gabler Research
1
Indian Institute of Management Udaipur Research Paper Series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of general management
1
Journal of health economics
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing intelligence & planning
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Sustainable Marketing Management : Grundlagen und Cases
1
TILEC discussion paper
1
The journal of asset management
1
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ECONIS (ZBW)
65
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1
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
2
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
5
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
6
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
7
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
8
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
9
Brand power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
10
Comparing blogs with print ads for
corporate
branding
: the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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