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Marketing management
Consumer behaviour
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Brand management
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28
Brand image
22
Markenimage
22
Luxury goods
18
Luxusgüter
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Markenartikel
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Masstige
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masstige
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Beziehungsmarketing
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Relationship marketing
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mass prestige
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Satisfaction
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Zufriedenheit
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Emerging economies
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India
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Indien
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Luxury
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Mass prestige
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Measurement
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Messung
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Schwellenländer
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luxury
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masstige brands
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Brand equity
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Brand loyalty
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Co-branding
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Markentreue
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Marketingmanagement
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National culture
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Nationalkultur
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Personality psychology
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Persönlichkeitspsychologie
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brand equity
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brand happiness
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Paul, Justin
2
Baber, Prerana
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Baber, Ruturaj
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Kaurav, Rahul Pratap Singh
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Upadhyay, Yogesh
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European management journal
1
International journal of business and emerging markets : IJBEM
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Marketing intelligence & planning
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ECONIS (ZBW)
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1
Masstige
model and measure for brand management
Paul, Justin
- In:
European management journal
37
(
2019
)
3
,
pp. 299-312
Persistent link: https://www.econbiz.de/10012063173
Saved in:
2
Application of "
masstige
" theory and approaches for the marketing of smartphone brands in India
Baber, Ruturaj
;
Upadhyay, Yogesh
;
Kaurav, Rahul Pratap Singh
- In:
International journal of business and emerging markets …
12
(
2020
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10012505334
Saved in:
3
Masstige
marketing redefined and mapped : introducing a pyramid model and MMS measure
Paul, Justin
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 691-706
Persistent link: https://www.econbiz.de/10011447577
Saved in:
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