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QSR brand value : marketing mix dimensions among McDonald's, KFC, Burger King, Subway and Starbucks
Harrington, Robert J.
;
Ottenbacher, Michael C.
;
Fauser, …
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 551-570
Persistent link: https://www.econbiz.de/10011611937
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