QSR brand value : marketing mix dimensions among McDonald's, KFC, Burger King, Subway and Starbucks
Robert J. Harrington, Michael C. Ottenbacher and Simon Fauser
| Year of publication: |
2017
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|---|---|
| Authors: | Harrington, Robert J. ; Ottenbacher, Michael C. ; Fauser, Simon Georg |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 1, p. 551-570
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| Subject: | Marketing mix | Starbucks | McDonald's | QSR | Relative measures | Value strategy | Marketingmanagement | Marketing management | Schnellgastronomie | Fast-food industry | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-06-2015-0300 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011611937