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~subject:"Marketing management"
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Search: subject_exact:"Corporate brand"
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Marketing management
Brand architecture
508
Markenarchitektur
508
Brand management
383
Markenführung
383
Corporate reputation
218
Firmenimage
217
Brand image
104
Markenimage
104
Corporate culture
97
Unternehmenskultur
97
Brand
93
Markenartikel
92
Consumer behaviour
81
Konsumentenverhalten
81
Marketingmanagement
63
Corporate Social Responsibility
62
Corporate social responsibility
60
Öffentlichkeitsarbeit
55
Public relations
54
Corporate branding
43
Markenpolitik
42
Corporate brand
38
Stakeholder
29
corporate brand
29
Beziehungsmarketing
28
Relationship marketing
28
Deutschland
26
Germany
26
Reputation
25
Marketing
24
Cultural heritage
23
Kulturgüter
23
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
Business ethics
18
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Undetermined
30
Free
5
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Article
53
Book / Working Paper
10
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Article in journal
46
Aufsatz in Zeitschrift
46
Aufsatz im Buch
6
Book section
6
Case study
4
Fallstudie
4
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatzsammlung
1
Festschrift
1
Hochschulschrift
1
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English
60
German
3
Author
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Balmer, John M. T.
11
Balmer, John M.T.
6
Burghausen, Mario
4
Mingione, Michela
3
Sarkar, Soumya
3
Suppliet, Moritz
3
Urde, Mats
3
Aaker, David A.
2
Abratt, Russell
2
Baumgarth, Carsten
2
Greyser, Stephen A.
2
Keller, Kevin Lane
2
Mishra, Prashant
2
Podnar, Klement
2
Rindell, Anne
2
Ackfeldt, Anna-Lena
1
Andersen, Sophie Esmann
1
Balmern, John M. T.
1
Bargenda, Angela
1
Barnier, Virginie de
1
Bernal, Pedro Mir
1
Beukel, Karin
1
Binckebanck, Lars
1
Biraghi, Silvia
1
Blombäck, Anna
1
Burke, Paul F.
1
Burmann, Christoph
1
Castrillon Paque, Victor
1
Chakravarty, Subhashish
1
Chen, Weifeng
1
Conz, Elisa
1
Cooper, Holly
1
Cuomo, Maria Teresa
1
De Run, Ernest Cyril
1
Dekimpe, Marnik G.
1
Discua Cruz, Allan
1
Dowling, Grahame R.
1
Dühring, Lisa
1
Eisingerich, Andreas B
1
Escandon-Barbosa, Diana
1
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The journal of brand management : an international journal
12
European journal of marketing : EJM
6
Journal of business research : JBR
6
Corporate communications : an international journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
The journal of product & brand management
2
Brand management in emerging markets : theories and practice
1
Building corporate identity, image and reputation in the digital era
1
CentER DP
1
Contemporary thoughts on corporate branding and corporate identity management
1
Discussion paper / Center for Economic Research, Tilburg University
1
European Journal of Marketing
1
European management journal
1
Fashion branding and communication : core strategies of European luxury brands
1
Foundations of corporate heritage
1
Gabler Research
1
Indian Institute of Management Udaipur Research Paper Series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of general management
1
Journal of health economics
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Sustainable Marketing Management : Grundlagen und Cases
1
TILEC discussion paper
1
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ECONIS (ZBW)
63
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1
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
4
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
5
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
6
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
7
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
8
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
9
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
10
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
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