//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Umbrella brand"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Brand architecture
508
Markenarchitektur
508
Brand management
378
Markenführung
378
Corporate reputation
216
Firmenimage
216
Markenimage
103
Brand image
102
Corporate culture
96
Unternehmenskultur
96
Brand
94
Markenartikel
93
Consumer behaviour
81
Konsumentenverhalten
81
Corporate Social Responsibility
61
Marketingmanagement
60
Corporate social responsibility
59
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
41
Markenpolitik
41
Stakeholder
29
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Corporate brand
22
Marketing
22
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
Lieferantenmanagement
18
Markentransfer
18
more ...
less ...
Online availability
All
Undetermined
28
Free
4
Type of publication
All
Article
51
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
44
Aufsatz in Zeitschrift
44
Aufsatz im Buch
6
Book section
6
Case study
4
Fallstudie
4
Arbeitspapier
3
Working Paper
3
Graue Literatur
2
Non-commercial literature
2
Festschrift
1
more ...
less ...
Language
All
English
57
German
3
Author
All
Balmer, John M. T.
11
Balmer, John M.T.
5
Burghausen, Mario
4
Mingione, Michela
3
Sarkar, Soumya
3
Suppliet, Moritz
3
Urde, Mats
3
Aaker, David A.
2
Abratt, Russell
2
Baumgarth, Carsten
2
Greyser, Stephen A.
2
Keller, Kevin Lane
2
Mishra, Prashant
2
Podnar, Klement
2
Rindell, Anne
2
Ackfeldt, Anna-Lena
1
Andersen, Sophie Esmann
1
Balmern, John M. T.
1
Bargenda, Angela
1
Barnier, Virginie de
1
Bernal, Pedro Mir
1
Beukel, Karin
1
Binckebanck, Lars
1
Biraghi, Silvia
1
Blombäck, Anna
1
Burke, Paul F.
1
Burmann, Christoph
1
Castrillon Paque, Victor
1
Chakravarty, Subhashish
1
Chen, Weifeng
1
Conz, Elisa
1
Cooper, Holly
1
Cuomo, Maria Teresa
1
Dekimpe, Marnik G.
1
Discua Cruz, Allan
1
Dowling, Grahame R.
1
Dühring, Lisa
1
Eisingerich, Andreas B
1
Escandon-Barbosa, Diana
1
Foroudi, Pantea
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
12
European journal of marketing : EJM
6
Journal of business research : JBR
6
Corporate communications : an international journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The journal of product & brand management
2
Brand management in emerging markets : theories and practice
1
Building corporate identity, image and reputation in the digital era
1
CentER DP
1
Contemporary thoughts on corporate branding and corporate identity management
1
Discussion paper / Center for Economic Research, Tilburg University
1
European Journal of Marketing
1
European management journal
1
Fashion branding and communication : core strategies of European luxury brands
1
Foundations of corporate heritage
1
Gabler Research
1
Indian Institute of Management Udaipur Research Paper Series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of general management
1
Journal of health economics
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing intelligence & planning
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Sustainable Marketing Management : Grundlagen und Cases
1
TILEC discussion paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
60
Showing
1
-
10
of
60
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
2
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
3
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
4
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
5
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
6
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
7
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
8
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
9
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
10
Place as a nexus for corporate heritage identity : an international study of family-owned wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 826-837
Persistent link: https://www.econbiz.de/10012509749
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->