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~subject:"Marketing theory"
~subject:"Welt"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Reprint"
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Marketing theory
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Jones, D. G. Brian
9
Tadajewski, Mark
9
Dixon, Donald F.
7
Goldstein, Judith
5
Hyman, Michael R.
5
McCann, Philip
5
O'Shaughnessy, John
5
Ozanne, Julie L.
5
Shaw, Eric H.
5
Steinberg, Richard H.
5
Brennan, Michael J.
4
Kotler, Philip
4
Levy, Sidney J.
4
Madura, Jeff
4
Andreasen, Alan R.
3
Bagozzi, Richard P.
3
Bristor, Julia M.
3
Clarke, Thomas
3
Dela Rama, Marie
3
Dobscha, Susan
3
Fischer, Eileen
3
Greenaway, David
3
Hall, Maximilian
3
Hartley, Keith
3
Hollander, Stanley C.
3
Håkansson, Håkan
3
King, Philip G.
3
Malhotra, Naresh K.
3
Monieson, David D.
3
O'Hara, Erin A.
3
Sheth, Jagdish N.
3
Stavins, Robert N.
3
Tisdell, Clement A.
3
Webster, Frederick E.
3
Agarwal, James
2
Alderson, Wroe
2
Aliber, Robert Z.
2
Anderson, Paul F.
2
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2
Belk, Russell W.
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An Elgar reference collection
54
The international library of critical writings in economics
41
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
International library of environmental economics and policy
9
The development of critical perspectives in marketing
8
Economic approaches to law
7
International political economy ; Vol. 2
7
Nonprofit marketing : sectoral applications
7
Sage library in marketing
6
SAGE library of international relations
5
The international library of critical writings in financial economics
5
Theoretical and empirical perspectives in critical marketing studies
5
Sage library in business and management
4
Contemporary issues in business and globalization
3
Critical marketing : issues in contemporary marketing
3
Critical perspectives on business and management
3
Development and underdevelopment : the political economy of global inequality
3
Elgar mini series
3
International marketing ; Vol. 1
3
International political economy ; Vol. 1
3
Legends in marketing
3
The globalization of the world economy
3
The international library of comparative public policy
3
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3
Bloomsbury academic collections / Economics
2
Corporate governance in the new global economy
2
Critical perspectives on the global trading system and the WTO
2
Environmental analysis and economic policy
2
International management of research and development
2
International marketing ; Vol. 2
2
International political economy ; Vol. 4
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 2
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ECONIS (ZBW)
392
USB Cologne (EcoSocSci)
1
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393
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Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
2
"We are all customers now ..." rhethorical strategy and ideology control in marketing management texts
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003832357
Saved in:
3
The political economy reader : markets as institutions
Barma, Naazneen
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003401799
Saved in:
4
Legal institutions and economic development
Cooter, Robert
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003895820
Saved in:
5
Societal marketing and morality
Crane, Andrew
;
Desmond, John
-
2009
Persistent link: https://www.econbiz.de/10003832347
Saved in:
6
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
7
Marketing, strategic planning and the theory of the firm
Anderson, Paul F.
-
2008
Persistent link: https://www.econbiz.de/10003611331
Saved in:
8
The economics of property rights
Pejovič, Svetozar
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001559532
Saved in:
9
The political economy of monetary union
De Grauwe, Paul
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001573579
Saved in:
10
Capitalism and democracy : challenges and responses in an increasingly independent world
Mueller, Dennis C.
-
2003
Persistent link: https://www.econbiz.de/10001717328
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