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~subject:"Marketing theory"
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Marketing theory
Advertising agencies
72
Advertising
39
Werbewirtschaft
18
Advertising industry
17
advertising agencies
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Werbung
13
Advertising Agencies
11
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Carter, M.
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Strategic Direction
5
European journal of marketing : EJM
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Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
2
Big and little planning (planning of both local and global marketing and advertising strategies)
Hooper-Greenhill, O.
- In:
Strategic Direction
28
(
2012
)
8
Persistent link: https://www.econbiz.de/10015011894
Saved in:
3
A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)
Carter, M.
- In:
Strategic Direction
27
(
2011
)
10
Persistent link: https://www.econbiz.de/10015011764
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4
McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
Velarde, F.
- In:
Strategic Direction
27
(
2011
)
10
Persistent link: https://www.econbiz.de/10015011768
Saved in:
5
Micro strategies for success (how marketers currently understand the importance of cultivating brand participation)
Middleton, D.
- In:
Strategic Direction
27
(
2011
)
11
Persistent link: https://www.econbiz.de/10015011778
Saved in:
6
The battle for screen survival (new opportunities for cinema advertising)
In:
Strategic Direction
28
(
2011
)
1
Persistent link: https://www.econbiz.de/10015011792
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