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~subject:"Marketingmanagement"
~subject:"Website"
~type:"article"
~type_genre:"Fallstudie"
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Marketingmanagement
Website
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243
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243
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163
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78
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78
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55
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55
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49
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39
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33
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1
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1
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1
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Corporate social responsibility in the digital age
3
Entrepreneurship marketing : principles and practice of SME marketing
2
European journal of marketing : EJM
2
Analyzing the strategic role of social networking in firm growth and productivity
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Cases on branding strategies and product development : successes and pitfalls
1
Culture and creativity in organizations and societies
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital and social media marketing : a results-driven approach
1
Digitale Kommunikation
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-business managerial aspects, solutions and case studies
1
E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Field guide to case study research in business-to-business marketing and purchasing
1
Global business and organizational excellence : a review of research & best practices
1
Global journal of business research : GJBR
1
Handbook of research on integrating social media into strategic marketing
1
ICT management in non-profit organizations
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International journal of technology marketing : IJTMkt
1
Journal for international business and entrepreneurship development
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of retailing and consumer services
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Kellogg on marketing : the marketing faculty of the kellog school of management
1
Management communication quarterly
1
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
1
Profit oder Gemeinwohl? : Fallstudien zur gesellschaftlichen Verantwortung von Wirtschaftseliten
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Sport management review
1
Successful social media and ecommerce strategies in the wine industry
1
The journal of business and economic studies
1
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ECONIS (ZBW)
46
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1
Marketing in the metaverse
Sawhney, Mohanbir S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 261-278)
.
2023
Persistent link: https://www.econbiz.de/10014283180
Saved in:
2
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
3
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
4
Communicating CRS on social media : the case of Pfizer's social media communications in Europe
Adi, Ana
;
Grigore, Georgiana
- In:
Corporate social responsibility in the digital age
,
(pp. 143-163)
.
2015
Persistent link: https://www.econbiz.de/10010513430
Saved in:
5
With a little help from my friends : the Irish radio industry's strategic : dappropriation of Facebook for commercial growth
McMahon, Daithi
- In:
Analyzing the strategic role of social networking in …
,
(pp. 157-171)
.
2017
Persistent link: https://www.econbiz.de/10011531088
Saved in:
6
Digital and Social Media Marketing strategy
Stoychev, Ivan
- In:
Digital and social media marketing : a results-driven …
,
(pp. 94-112)
.
2017
Persistent link: https://www.econbiz.de/10011582686
Saved in:
7
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
8
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
Saved in:
9
Marketing für Mega Events
Eisermann, Uwe
;
Kickenweitz, Jörg
;
Kickenweitz, Elisabeth
- In:
Entscheidungsstrategien in der BWL : Case Studies für …
,
(pp. 273-316)
.
2011
Persistent link: https://www.econbiz.de/10009269954
Saved in:
10
Website development by nonprofit organizations in an emerging market : a case study of Thai websites
Kirk, Kristin
;
Ractham, Peter
;
Abrahams, Alan
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011618267
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