//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Fashion"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Fashion
373
Mode
370
Textile distribution
183
Textilhandel
183
Bekleidungsindustrie
152
Clothing industry
150
Consumer behaviour
105
Konsumentenverhalten
105
Deutschland
68
Germany
68
Brand management
67
Markenführung
67
Luxury goods
64
Luxusgüter
64
Lieferkette
48
Supply chain
48
Sustainability
48
Nachhaltigkeit
38
Social Web
33
Social web
33
Nachhaltige Entwicklung
31
Sustainable development
31
Beziehungsmarketing
29
Relationship marketing
29
Einzelhandel
28
Theorie
27
Theory
27
Corporate Social Responsibility
26
Brand image
25
Corporate social responsibility
25
Markenimage
25
Online retailing
25
Online-Handel
25
Retail trade
24
Marketing
22
Sustainable product
22
Öko-Produkt
22
Markenartikel
20
Marketing management
20
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
17
Book / Working Paper
3
Type of publication (narrower categories)
All
Book section
Conference paper
Konferenzbeitrag
Thesis
Article in journal
79
Aufsatz in Zeitschrift
79
Aufsatz im Buch
16
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
3
Aufsatzsammlung
3
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Hochschulschrift
3
Sammelwerk
3
Working Paper
3
Amtsdruckschrift
1
Bibliografie enthalten
1
Bibliography included
1
Government document
1
more ...
less ...
Language
All
English
16
German
4
Author
All
Easey, Mike
3
Ozuem, Wilson
2
Aiello, Gaetano
1
Andrée, Philipp
1
Baek, Eunsoo
1
Broos, Maaike
1
Brosche, Oliver
1
Clark, Lillian
1
Doherty, Anne Marie
1
Faßnacht, Martin
1
Fischer, Dirk
1
Gurău, Că̌lin
1
Jang, Juyeun
1
Kallevig, Annette
1
Ko, Eunju
1
Kontu, Hanna
1
Lee, Chang Han
1
Lăcrămioara, Radomir
1
Marrewijk, Alfons van
1
Moore, Christopher M.
1
Phan, Michel Cao Tuan
1
Rana, Nirbhay
1
Redolfi, Carolina
1
Sorensen, Christine
1
Stancescu, Laura
1
Sönnichsen, Sönnich Dahl
1
Tan, Kerri
1
Tepe, Sultan
1
Tikkanen, Henrikki
1
Vecchi, Alessandra
1
Willis, Michelle
1
Zhou, Shuang
1
more ...
less ...
Published in...
All
Fashion marketing
3
Brands : interdisciplinary perspectives
1
Contemporary management and global leadership for sustainability
1
Creating a sustainable competitive position : ethical challenges for international firms
1
DUV : Wirtschaftswissenschaft
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Flagship marketing : concepts and places
1
Hamburger Schriften zur Marketingforschung
1
Handbook of Islamic marketing
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Journal of business research : JBR
1
Nachhaltiger Konsum : auf dem Weg zur gesellschaftlichen Verankerung
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
1
Sustainable Luxury : An International Perspective
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
Transcultural marketing for incremental and radical innovation
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
2
The rise of virtual representation of
fashion
in marketing practices : how it can encourage sustainable luxury
fashion
consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
3
Corporate
fashion
and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
Saved in:
4
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
5
Ethical AI integration in marketing strategies for sustainable e-commerce
fashion
designing
Rana, Nirbhay
- In:
Contemporary management and global leadership for …
,
(pp. 218-233)
.
2024
Persistent link: https://www.econbiz.de/10014532604
Saved in:
6
Online brand communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
7
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
8
Serving god through the market : the emergence of Muslim consumptionscapes and Islamic resistance
Tepe, Sultan
- In:
Handbook of Islamic marketing
,
(pp. 363-392)
.
2011
Persistent link: https://www.econbiz.de/10009349638
Saved in:
9
Retail stores as brands : performances, theatre and space
Marrewijk, Alfons van
;
Broos, Maaike
- In:
Brands : interdisciplinary perspectives
,
(pp. 145-166)
.
2015
Persistent link: https://www.econbiz.de/10010477897
Saved in:
10
Reconciling social media with luxury
fashion
brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->