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~subject:"Marketingmanagement"
~type_genre:"Collection of articles of several authors"
~type_genre:"Festschrift"
~type_genre:"Guidebook"
~type_genre:"Interview"
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Marketingmanagement
Strategisches Management
2,235
Strategic management
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588
Wettbewerbsstrategie
570
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507
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103
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English
61
German
46
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Sheth, Jagdish N.
4
Pfeffermann, Nicole
3
Ryan, Damian
3
Springer, Reiner
3
Varadarajan, Rajan
3
Bruhn, Manfred
2
Böhler, Heymo
2
Caslione, John A.
2
Day, George S.
2
Diez, Willi
2
Freiling, Jörg
2
Hajli, Nick
2
Kleinaltenkamp, Michael
2
Kollmann, Tobias
2
Kotler, Philip
2
Link, Jörg
2
Plinke, Wulff
2
Tiedtke, Daniela
2
Aaker, David A.
1
Ahlert, Dieter
1
Aho, Seppo
1
Applegate, Jane
1
Bamberger, Ingolf
1
Bartlett, Christopher A.
1
Baumgartner, Thomas
1
Bell, David R.
1
Berndt, Ralph
1
Bharadwaj, Sundar
1
Bliemel, Friedhelm
1
Blythe, Jim
1
Boldt, Stefanie
1
Bradley, Nigel
1
Bruce, Harry James
1
Brynjolfsson, Erik
1
Böckenholt, Ingo
1
Cadotte, Ernest R.
1
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1
Chadraba, Petr
1
Cotterill, Ronald W.
1
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DePaul University / College of Commerce
4
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
4
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Mannheimer Marketing-Seminar <8, 1987>
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Springer Fachmedien Wiesbaden
1
Stuttgarter Strategieforum <7, 1997, Stuttgart>
1
Verband Deutscher Maschinen- und Anlagenbau
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
1
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Legends in strategic marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Technischer Vertrieb
2
A Harvard business review book
1
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Bankfachbuch
1
Bloomberg series
1
Bochumer Schriften zur Unternehmens- und Industriegeschichte
1
Business / Economics
1
Business horizons
1
Business/Economics
1
Edition Wissenschaft - Apprimus
1
Engineering online library
1
Erfurter Hefte zum angewandten Marketing
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Grundlagen und Praxis der Betriebswirtschaft
1
Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration, Zürich
1
International entrepreneurship and management journal
1
International journal of technology marketing : IJTMkt
1
International journal of trade and global markets
1
International marketing review
1
International tourism research and concepts
1
Journal of strategy and management
1
Kommunikation heute und morgen
1
Legends in marketing
1
Linde international
1
Marketing intelligence & planning
1
Pflege
1
Pflege-Kolleg
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Public relations
1
Research
1
Schriftenreihe des Instituts für Betriebswirtschaftliche Forschung an der Universität Zürich
1
Springer Proceedings in Business and Economics
1
Springer Reference Wirtschaft
1
Springer series in supply chain management
1
Strategic management policy and planning
1
The Jossey-Bass business & management series
1
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ECONIS (ZBW)
107
USB Cologne (EcoSocSci)
1
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Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
Saved in:
2
Channel strategies and marketing mix in a connected world
Ray, Saibal
(
ed.
);
Yin, Shuya
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012125458
Saved in:
3
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
4
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
Pfeffermann, Nicole
(
ed.
);
Gould, Julie
(
ed.
)
-
2017
-
Third edition
Persistent link: https://www.econbiz.de/10014012975
Saved in:
5
Przedsiębiorstwo XXI wieku : szanse i zagrożenia
Lubas, Barbara
(
contributor
);
Piasny, Beata
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10010222608
Saved in:
6
Strategy and communication for innovation
Pfeffermann, Nicole
(
ed.
)
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10010239741
Saved in:
7
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
8
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
9
Konzepte und Strategien für Omnichannel-Exzellenz : innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen
Böckenholt, Ingo
(
ed.
);
Mehn, Audrey
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011873086
Saved in:
10
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
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