Strategy and communication for innovation
Nicole Pfeffermann ... [eds.]
| Year of publication: |
2013 ; 2. ed.
|
|---|---|
| Other Persons: | Pfeffermann, Nicole (ed.) |
| Publisher: |
Heidelberg : Springer |
| Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Unternehmen | Netzwerkmanagement | Integriertes Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVII, 465 S. Ill., graph. Darst. 0 mm x 0 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. 201311 |
| ISBN: | 3-642-41478-8 ; 978-3-642-41478-7 ; 978-3-642-41479-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010239741