Njonjo, Anne; Njeru, Winnie; Kibera, Francis N.; Owino, … - In: Journal of marketing and consumer behaviour in emerging … (2021) 2/13, pp. 37-56
The study objective was to examine the role of marketing strategies on export performance of fresh produce firms in … Kenya. A major stream of research has considered marketing strategy and performance within the context of a domestic economy … Export Association of Kenya (FPEAK) as at 31 st June 2019. The study utilized a positivist approach. Primary data were …