//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Gauld, Stephen"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Communication
1
Credibility
1
Deregulation
1
Deregulierung
1
Internet marketing
1
Kommunikation
1
Marketing communications
1
Marketing management
1
Online-Marketing
1
Persuasiveness
1
Social Web
1
Social media
1
Social network
1
Social network site sponsorship
1
Social web
1
Soziales Netzwerk
1
Sponsoring
1
Sponsorship
1
Viral marketing
1
Virales Marketing
1
eWOM
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gauld, Stephen
1
Sussan, Fiona
1
Weisfeld-Spolter, Suri
1
Published in...
All
Corporate communications : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri
;
Sussan, Fiona
;
Gauld, Stephen
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->