An integrative apporach to eWOM and marketing communications
Year of publication: |
2014
|
---|---|
Authors: | Weisfeld-Spolter, Suri ; Sussan, Fiona ; Gauld, Stephen |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 19.2014, 3, p. 260-274
|
Subject: | Social media | Credibility | Marketing communications | Persuasiveness | eWOM | Social network site sponsorship | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Sponsoring | Sponsorship | Kommunikation | Communication | Marketingmanagement | Marketing management | Soziales Netzwerk | Social network | Deregulierung | Deregulation |
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