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Journal of marketing management : MM
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Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
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2
The blind spot of relationships in consumer markets: the consumer proneness to engage in relationships
Fernandes, Teresa M.
;
Proença, João F.
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10003678005
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