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Marketingmanagement
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
18
Relationship marketing
18
Digitalisierung
11
Digitization
11
E-commerce
11
Electronic Commerce
11
Dienstleistungsqualität
10
Internet marketing
10
Online-Marketing
10
Service quality
10
Deutschland
6
Dienstleistungssektor
6
Germany
6
Service industry
6
Advertising effects
4
Confidence
4
Cultural identity
4
Customer satisfaction
4
Dienstleistung
4
IT service provider
4
IT-Dienstleister
4
Kulturelle Identität
4
Kundenzufriedenheit
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Marketing management
4
Online retailing
4
Online-Handel
4
Social Web
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Social web
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Theorie
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Theory
4
Vertrauen
4
Werbewirkung
4
Betriebliche Wertschöpfung
3
Business start-up
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Customer integration
3
Customer value
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Distribution channel
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English
4
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Schumann, Jan Hendrik
4
Anderl, Eva
1
Castell, Carolin
1
Graf-Vlachy, Lorenz
1
Kiefer, Jasmin
1
Kunz, Werner
1
König, Andreas
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Michel, Stefan
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Nagel, Christian Siegfried Anton
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Ranjan, Kumar Rakesh
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Read, Stuart
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Schubach, Sebastian
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Totzek, Dirk
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Journal of business research : JBR
1
Journal of retailing
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Rutgers business review
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ECONIS (ZBW)
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1
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
2
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
3
Strategically pay your customers for their productivity
Ranjan, Kumar Rakesh
;
Schumann, Jan Hendrik
;
Michel, Stefan
- In:
Rutgers business review
5
(
2020
)
3
,
pp. 319-325
Persistent link: https://www.econbiz.de/10012626119
Saved in:
4
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
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