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Search: subject:"Fast moving consumer goods (FMCG)"
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Marketingmanagement
Consumer goods
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Consumer goods industry
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Consumer behaviour
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Fast-moving consumer goods (FMCG)
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Konsumentenverhalten
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Vertriebsweg
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Fast Moving Consumer Goods (FMCG)
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Fast moving consumer goods (FMCG)
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Fast-Moving Consumer Goods (FMCG)
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India
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Indien
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Lieferkette
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Bayes-Statistik
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Brand loyalty
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Item-Level RFID
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RFID
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Romania
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Trihatmoko, R. Agus
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Harsono, Mugi
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Haryono, Tulus
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Lukviarman, Niki
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Wahyuni, Salamah
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Research in world economy
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Structure of channel management and agency theory : relationship marketing approach for
fast
moving
consumer
goods
(
FMCG
) business
Trihatmoko, R. Agus
;
Harsono, Mugi
;
Wahyuni, Salamah
; …
- In:
Inventi impact: retailing & consumer services
(
2019
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10012287681
Saved in:
2
Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of
fast
moving
consumer
goods
(
FMCG
)
Trihatmoko, R. Agus
- In:
Research in world economy
10
(
2019
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
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