Structure of channel management and agency theory : relationship marketing approach for fast moving consumer goods (FMCG) business
R. Agus Trihatmoko, Mugi Harsono, Salamah Wahyuni, Tulus Haryono, Niki Lukviarman
| Year of publication: |
2019
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|---|---|
| Authors: | Trihatmoko, R. Agus ; Harsono, Mugi ; Wahyuni, Salamah ; Haryono, Tulus ; Lukviarman, Niki |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2019, 1, p. 17-30
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| Subject: | Channel Management | Agency Theory | Relationship Marketing Theory | Behavioral of Buying-selling | Theoretical Basis | Fast Moving Consumer Goods (FMCG) | Beziehungsmarketing | Relationship marketing | Prinzipal-Agent-Theorie | Agency theory | Konsumgüterindustrie | Consumer goods industry | Vertriebsweg | Distribution channel | Konsumgüter | Consumer goods | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5296/rbm.v5i2.13413 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287681