Khaled, Amgad S. D.; Ahmed, Salma; Khan, Mohd. Azmi; … - In: Cogent business & management 8 (2021) 1, pp. 1-21
retail experience innovation from the perspective of marketing innovation and technological innovation perspectives to … marketing innovation, word-of-mouth and satisfaction through three key constructs: brand store equity, customer value and store … satisfaction compared to marketing innovation. Simultaneously, shop image had the biggest effect on customer satisfaction and …