Learning by exporting for marketing innovation
Year of publication: |
2023
|
---|---|
Authors: | Golovko, Elena ; Lopes Bento, Cindy ; Sofka, Wolfgang |
Published in: |
Industry and innovation. - London [u.a.] : Taylor & Francis, ISSN 1469-8390, ZDB-ID 2020057-2. - Vol. 30.2023, 5, p. 607-635
|
Subject: | Learning-by-exporting | marketing capabilities | marketing innovation | technological capabilities | treatment effects analysis | Innovation | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Internationales Marketing | International marketing | Lernprozess | Learning process | Marketing | Technischer Fortschritt | Technological change |
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