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Marketingmanagement
Brand architecture
522
Markenarchitektur
508
Brand management
399
Markenführung
399
Corporate reputation
217
Firmenimage
217
Markenimage
115
Brand image
114
Brand
104
Markenartikel
103
Corporate culture
96
Unternehmenskultur
96
Consumer behaviour
90
Konsumentenverhalten
90
Marketing management
65
Corporate Social Responsibility
62
Corporate social responsibility
60
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
41
Markenpolitik
41
Beziehungsmarketing
32
Relationship marketing
32
Stakeholder
31
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Corporate brand
22
Marketing
22
Großbritannien
21
United Kingdom
21
Brand extension
20
Markentransfer
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
HR marketing
18
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Undetermined
30
Free
4
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Article
56
Book / Working Paper
9
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Article in journal
49
Aufsatz in Zeitschrift
49
Aufsatz im Buch
6
Book section
6
Case study
4
Fallstudie
4
Arbeitspapier
3
Working Paper
3
Graue Literatur
2
Non-commercial literature
2
Festschrift
1
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Language
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English
62
German
3
Author
All
Balmer, John M. T.
11
Balmer, John M.T.
5
Burghausen, Mario
4
Mingione, Michela
3
Sarkar, Soumya
3
Suppliet, Moritz
3
Urde, Mats
3
Aaker, David A.
2
Abratt, Russell
2
Areni, Charles Scott
2
Baumgarth, Carsten
2
Greyser, Stephen A.
2
Keller, Kevin Lane
2
Mishra, Prashant
2
Podnar, Klement
2
Rahman, Kaleel
2
Rindell, Anne
2
Strebinger, Andreas
2
Åsberg, Per
2
Ackfeldt, Anna-Lena
1
Andersen, Sophie Esmann
1
Balmern, John M. T.
1
Bargenda, Angela
1
Barnier, Virginie de
1
Bernal, Pedro Mir
1
Beukel, Karin
1
Binckebanck, Lars
1
Biraghi, Silvia
1
Blombäck, Anna
1
Burke, Paul F.
1
Burmann, Christoph
1
Castrillon Paque, Victor
1
Chakravarty, Subhashish
1
Chen, Weifeng
1
Conz, Elisa
1
Cooper, Holly
1
Cuomo, Maria Teresa
1
Dekimpe, Marnik G.
1
Discua Cruz, Allan
1
Dowling, Grahame R.
1
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The journal of brand management : an international journal
13
European journal of marketing : EJM
7
Journal of business research : JBR
6
Corporate communications : an international journal
3
Journal of strategic marketing
3
The journal of product & brand management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Brand management in emerging markets : theories and practice
1
Building corporate identity, image and reputation in the digital era
1
CentER DP
1
Contemporary thoughts on corporate branding and corporate identity management
1
Discussion paper / Center for Economic Research, Tilburg University
1
European Journal of Marketing
1
European management journal
1
Fashion branding and communication : core strategies of European luxury brands
1
Foundations of corporate heritage
1
Gabler Research
1
Indian Institute of Management Udaipur Research Paper Series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of general management
1
Journal of health economics
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing intelligence & planning
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Sustainable Marketing Management : Grundlagen und Cases
1
TILEC discussion paper
1
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ECONIS (ZBW)
65
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1
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
2
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
3
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
4
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
5
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
6
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
7
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
8
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
9
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
10
Place as a nexus for corporate heritage identity : an international study of family-owned wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 826-837
Persistent link: https://www.econbiz.de/10012509749
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