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~subject:"Marketingstrategie"
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Marketingstrategie
Umsatzsteigerung
31
Marketing
6
Absatz
5
Klein- und Mittelbetrieb
5
Kundenmanagement
5
Sales
5
Beziehungsmarketing
4
Relationship marketing
4
increase in sales
4
Beziehungsmanagement
3
Deutschland
3
Germany
3
Innovation
3
Mund-zu-Mund-Werbung
3
Strategisches Management
3
Unternehmenserfolg
3
B-to-B-Marketing
2
Beschäftigungswirkung
2
Business-to-Business-Marketing
2
Business-to-business marketing
2
Economics
2
Electronic Commerce
2
Emotion
2
Erfolgsfaktor
2
Firm performance
2
Innovationsmanagement
2
KMU
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Personalisierung
2
Personality psychology
2
Personalization
2
Persönlichkeitspsychologie
2
Physical distribution
2
SME
2
Salespeople
2
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Case study
1
Fallstudie
1
Graue Literatur
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Non-commercial literature
1
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English
2
Author
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Binet, Les
2
Field, Peter
2
Institution
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Institute of Practitioners in Advertising <London>
1
World Advertising Research Center <Henley-on-Thames>
1
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ECONIS (ZBW)
1
USB Cologne (EcoSocSci)
1
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Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les
;
Field, Peter
-
2007
Persistent link: https://www.econbiz.de/10003456673
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2
Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les
;
Field, Peter
-
2007
Persistent link: https://www.econbiz.de/10004895488
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