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Marketingstrategie
Computer-assisted marketing
738
IT-gestütztes Marketing
738
Beziehungsmarketing
283
Relationship marketing
283
Theorie
157
Theory
157
Deutschland
124
Germany
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Marketinginformationssystem
97
Marketingmanagement
95
Marketing management
94
Marketing
92
Kundenmanagement
77
Data Mining
76
Data mining
73
Electronic Commerce
70
Marktforschung
65
Consumer behaviour
62
E-commerce
62
Konsumentenverhalten
62
Market research
59
Vertrieb
47
Lieferantenmanagement
42
Supplier relationship management
42
Physical distribution
40
Direktmarketing
39
Direct marketing
33
Kundenanalyse
33
Betriebliches Informationssystem
31
USA
31
United States
31
Customer analysis
30
Einzelhandel
29
Online-Marketing
29
Customer value
28
Informationsmanagement
28
Kundenwert
28
Management information system
28
Management-Informationssystem
28
Retail trade
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Paefgen, Anne
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Peppers, Don
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Rogers, Martha
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Spillecke, Dennis
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Weber, Jürgen
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Advanced controlling : für Manager und Controller
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ECONIS (ZBW)
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Managing customer relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008860318
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Marketingstrategien für Controller
Weber, Jürgen
;
Paefgen, Anne
;
Spillecke, Dennis
-
2004
Persistent link: https://www.econbiz.de/10002123303
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