Managing customer relationships : a strategic framework
Don Peppers; Martha Rogers
| Year of publication: |
c 2011 ; 2. ed.
|
|---|---|
| Authors: | Peppers, Don ; Rogers, Martha |
| Publisher: |
Hoboken, N.J. : Wiley Chichester : John Wiley [distributor] |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | IT-gestütztes Marketing | Computer-assisted marketing | Kundenwert | Customer value | Kundenmanagement | Kundenorientierung | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 512 S. graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Previous ed.: 2004. - Formerly CIP Uk Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others. |
| ISBN: | 978-0-470-42347-9 ; 0-470-42347-1 ; 978-0-470-93015-1 ; 978-0-470-93016-8 ; 978-0-470-93018-2 ; 978-0-470-93015-1 ; 978-0-470-93016-8 ; 978-0-470-93018-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008860318