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~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Fallstudiensammlung"
~type_genre:"Glossary included"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Marketingtheorie
Relationship marketing
Marketing
3,529
Marketingmanagement
3,200
Marketing management
3,147
Deutschland
930
Germany
903
Theorie
807
Theory
806
Konsumentenverhalten
577
Consumer behaviour
576
Beziehungsmarketing
449
USA
394
United States
389
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357
Markenführung
357
Online-Marketing
298
Internet marketing
278
Strategisches Management
272
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271
Marktforschung
254
Management
248
Welt
243
World
243
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233
Innovation
230
Social Web
222
Social web
222
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207
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201
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200
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194
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186
SME
186
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184
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182
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179
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163
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158
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Article
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Sammelwerk
Article in journal
1,405
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1,405
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391
Hochschulschrift
251
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217
Thesis
207
Lehrbuch
199
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182
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182
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180
Konferenzschrift
91
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86
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86
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85
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84
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71
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71
Ratgeber
61
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59
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55
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54
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54
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42
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37
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22
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16
Sammlung
16
Conference paper
14
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14
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9
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7
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English
441
German
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6
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Bruhn, Manfred
18
Homburg, Christian
12
Sheth, Jagdish N.
11
Freiling, Jörg
10
Kollmann, Tobias
9
Meffert, Heribert
9
Wilde, Klaus D.
8
Perreault, William D.
7
Hippner, Hajo
6
Kotler, Philip
6
McCarthy, Edmund Jerome
6
Grönroos, Christian
5
Hörschgen, Hans
5
Kleinaltenkamp, Michael
5
Kumar, V.
5
Köhler, Richard
5
Pepels, Werner
5
Solomon, Michael R.
5
Stuart, Elnora W.
5
Ahlert, Dieter
4
Baines, Paul
4
Bauer, Hans H.
4
Fill, Chris
4
Günter, Bernd
4
Hair, Joseph F.
4
Jacob, Frank
4
Lamb, Charles W.
4
Marshall, Greg W.
4
McDaniel, Carl D.
4
Olbrich, Rainer
4
Payne, Adrian
4
Pilarczyk, Bogna
4
Plinke, Wulff
4
Ratten, Vanessa
4
Saren, Michael
4
Stauss, Bernd
4
Wind, Yoram
4
Winer, Russell S.
4
Burmann, Christoph
3
Cannon, Joseph P.
3
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American Marketing Association
15
Springer Fachmedien Wiesbaden
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Harvard Graduate School of Business Administration
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
marketing-Börse GmbH
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Books on Demand GmbH <Norderstedt>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Edward Elgar Publishing
1
European Advertising Academy
1
European Marketing Academy
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
ICORIA <10, 2011, Berlin>
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Institute for the Study of Business Markets
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Johann Heinrich von Thünen-Institut
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Münchener Marketing-Symposium <21, 1995>
1
Münchener Marketing-Symposium <23, 1997, München>
1
Münchener Marketing-Symposium <27, 2001, München>
1
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Published in...
All
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
Legends in marketing
8
SpringerLink / Bücher
7
The impact of theory on representations of the consumer and the marketing organisation
7
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
6
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Kellogg on marketing : the marketing faculty of the kellog school of management
6
Major theoretical debates and contemporary issues in marketing theory
6
Premier reference source
6
Customer relationship management in electronic markets
5
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
5
Proceedings series / American Marketing Association
5
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
5
Developing digital marketing : relationship perspectives
4
Edward Elgar E-Book Archive
4
Elgar original reference
4
Handbook of relationship marketing
4
Journal of marketing management : MM
4
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
4
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
3
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
3
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
3
Does marketing need reform? : fresh perspectives on the future
3
Handbook of qualitative research methods in marketing
3
Handbook of research on customer engagement
3
Handbook of research on customer equity in marketing
3
History of marketing thought ; Volume 3
3
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
3
Lehrbuch
3
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
3
Marketing in kleinen und mittleren Unternehmen
3
Marketing intelligence & planning
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
Springer eBook Collection / Business and Economics
3
The journal of business & industrial marketing
3
Wissenschaft & Praxis
3
Zeszyty naukowe
3
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ECONIS (ZBW)
706
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
AI-driven marketing research and data analytics
Masengu, Reason
(
ed.
);
Chiwaridzo, Option Takunda
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014514192
Saved in:
3
Artificial intelligence and service marketing innovation
R., Monica
;
Soju, Aswin Varghese
;
B., Sathish Kumar
- In:
AI innovation in services marketing
,
(pp. 150-172)
.
2024
Persistent link: https://www.econbiz.de/10014557934
Saved in:
4
Artificial intelligence (AI) algorithms in Nigeria's integrated marketing communications
Adeyinka, Kehinde Iyioluwa
;
Chiwaridzo, Option Takunda
; …
- In:
AI-driven marketing research and data analytics
,
(pp. 67-81)
.
2024
Persistent link: https://www.econbiz.de/10014558855
Saved in:
5
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
Saved in:
6
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
Saved in:
7
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
8
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
9
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
Saved in:
10
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
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