Artificial intelligence (AI) algorithms in Nigeria's integrated marketing communications
Year of publication: |
2024
|
---|---|
Authors: | Adeyinka, Kehinde Iyioluwa ; Chiwaridzo, Option Takunda ; Adeyinka, Taye Iyinoluwa |
Published in: |
AI-driven marketing research and data analytics. - Hershey, PA : IGI Global, ISBN 979-8-3693-2165-2. - 2024, p. 67-81
|
Subject: | Künstliche Intelligenz | Artificial intelligence | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Wirkungsanalyse | Impact assessment | Nigeria |
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