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~subject:"Marketingtheorie"
~subject:"Vertriebsweg"
~type_genre:"Book section"
~type_genre:"Glossar enthalten"
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Handbuch Multi-Channel-Marketing
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History of marketing thought ; Volume 1
28
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24
Major theoretical debates and contemporary issues in marketing theory
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The SAGE handbook of marketing theory
18
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
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15
Neue Herausforderungen an das Dienstleistungsmarketing
13
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
12
Handbook of marketing decision models
12
Critical marketing : defining the field
11
Expanding disciplinary space : on the potential of critical marketing
11
The evolution of nonprofit marketing
11
Multichannel-Management
10
History of marketing thought ; Volume 3
9
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
The marketing book
7
Vertriebsleiterhandbuch : Erfolge im Verkauf planen und steuern
7
Handbook on ethics and marketing
6
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
6
International marketing ; Vol. 3
6
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
6
Fundamentals of marketing research ; Vol. 6
5
Historical research in marketing management
5
Managing business in a multi-channel world : success factors for e-business
5
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
5
New trends in distribution logistics
5
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
5
The SAGE handbook of digital marketing
5
Theoretical and empirical perspectives in critical marketing studies
5
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
5
Artificial intelligence in marketing
4
Changing the course of marketing : alternative paradigms for widening marketing theory
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
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ECONIS (ZBW)
1,151
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1
Marketing
: eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
2
Digital sport
marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
3
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
4
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital
marketing
channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
5
Service-dominant logic : the road map to value co-creation in place
marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
6
Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
;
Salman, Gulberk Gultekin
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 153-176)
.
2021
Persistent link: https://www.econbiz.de/10012492367
Saved in:
7
Digital tools in empirical
marketing
strategies of global hotel companies
Nozdreva, Raisa B.
;
Churakova, Anna
- In:
Digital strategies in a global market : navigating the …
,
(pp. 213-227)
.
2021
Persistent link: https://www.econbiz.de/10013164200
Saved in:
8
Go-to-market omnichannel design
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 305-320)
.
2023
Persistent link: https://www.econbiz.de/10014283183
Saved in:
9
Strategic channel management
Hennessy, Julie
;
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 281-303)
.
2023
Persistent link: https://www.econbiz.de/10014283181
Saved in:
10
The Consumer Culture Theory (CCT) research tradition and digital
marketing
Franco, Paolo
- In:
The SAGE handbook of digital marketing
,
(pp. 118-135)
.
2022
Persistent link: https://www.econbiz.de/10013367074
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