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~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Marketingtheorie
Marketing
2,240
Marketingmanagement
1,658
Marketing management
1,620
Deutschland
766
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748
Theorie
704
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703
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376
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231
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230
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230
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227
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223
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190
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190
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177
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176
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149
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8
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Wind, Yoram
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2
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2
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2
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2
Lilien, Gary L.
2
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2
Mazurek-Łopacińska, Krystyna
2
Meffert, Heribert
2
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2
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2
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2
Perreault, William D.
2
Robson, Julie
2
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2
Shankar, Venkatesh
2
Tomczak, Torsten
2
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2
Zaltman, Gerald
2
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1
Ali, Abdul
1
Anttila, Mai
1
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1
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1
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1
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1
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1
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1
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1
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17
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2
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2
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2
Marketing Science Institute <Cambridge, Mass.>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
Instytut Filologii Polskiej <Lublin>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute, Cambridge, Mass.
1
Society for Marketing Advances
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Siegen / Lehrstuhl für Marketing
1
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Legends in marketing
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
6
Journal of marketing management : MM
4
Marketing intelligence & planning
3
Zeszyty naukowe
3
AMA educators' proceedings
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
Faculty & research / Insead : working paper series
2
International series in operations research & management science
2
Management working paper
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SAGE library in marketing
2
The journal of business & industrial marketing
2
Thexis / Fachbericht für Marketing
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Approaches to semiotics
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Bonn working papers in business administration / MA
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
1
Diskussionsbeiträge der Fakultät für Wirtschaftswissenschaft der Gerhard-Mercator-Universität Duisburg
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Duisburger Arbeitspapiere zum Marketing
1
ERIM report series research in management
1
ESCP Europe working paper
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
European Advertising Academy
1
European journal of marketing : EJM
1
European management series
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
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ECONIS (ZBW)
158
OLC EcoSci
1
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1
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
2
Is marketing a science : debate revisited
Sharma, Dheeraj
-
2016
Persistent link: https://www.econbiz.de/10011471296
Saved in:
3
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
4
Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
Saved in:
5
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
6
Polskie dyskursy marketingu : perspektywa lingwistyczna
Smoleń-Wawrzusiszyn, Magdalena
-
Instytut Filologii Polskiej <Lublin>
-
2018
Persistent link: https://www.econbiz.de/10011897482
Saved in:
7
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
8
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
9
Defining political marketing
Ormrod, Robert P.
-
2012
Persistent link: https://www.econbiz.de/10009632217
Saved in:
10
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
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