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~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Non-commercial literature"
~type_genre:"Sammelwerk"
~type_genre:"Working Paper"
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Marketingtheorie
Marketing
2,265
Marketingmanagement
1,709
Marketing management
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Deutschland
769
Germany
750
Theorie
729
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726
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385
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384
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243
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239
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238
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224
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191
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186
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29
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29
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25
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18
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121
German
32
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Sheth, Jagdish N.
8
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4
Spotts, Harlan E.
3
Wierenga, Berend
3
Wind, Yoram
3
Belz, Christian
2
Betts-Outland, Harriette
2
Freiling, Jörg
2
Fritz, Wolfgang
2
Grönroos, Christian
2
Hildebrandt, Lutz
2
Kollmann, Tobias
2
Lilien, Gary L.
2
Maclaran, Pauline
2
Mazurek-Łopacińska, Krystyna
2
Meffert, Heribert
2
Möller, K. E. Kristian
2
Ormrod, Robert P.
2
Pavlenko, Anatolij Fedorovyč
2
Perreault, William D.
2
Robson, Julie
2
Rudolph, Thomas
2
Shankar, Venkatesh
2
Tomczak, Torsten
2
Wa´skowski, Zygmunt
2
Waßmann, Jan
2
Zaltman, Gerald
2
Albers, Sönke
1
Ali, Abdul
1
Anttila, Mai
1
Araujo, Luis
1
Ashraf, Samreen
1
Bachmann, Frank
1
Backhaus, Klaus
1
Banasiak, Andrzej
1
Bauer, András
1
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1
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1
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1
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American Marketing Association
17
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3
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2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
Instytut Filologii Polskiej <Lublin>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute, Cambridge, Mass.
1
Society for Marketing Advances
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Siegen / Lehrstuhl für Marketing
1
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Legends in marketing
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
6
Journal of marketing management : MM
4
Marketing intelligence & planning
3
Zeszyty naukowe
3
AMA educators' proceedings
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
Faculty & research / Insead : working paper series
2
International series in operations research & management science
2
Management working paper
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SAGE library in marketing
2
The journal of business & industrial marketing
2
Thexis / Fachbericht für Marketing
2
Working papers / Lancaster University Management School
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Approaches to semiotics
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Bonn working papers in business administration / MA
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
1
Diskussionsbeiträge der Fakultät für Wirtschaftswissenschaft der Gerhard-Mercator-Universität Duisburg
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Duisburger Arbeitspapiere zum Marketing
1
ERIM report series research in management
1
ESCP Europe working paper
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
European Advertising Academy
1
European journal of marketing : EJM
1
European management series
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
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ECONIS (ZBW)
160
EconStor
1
OLC EcoSci
1
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31
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
Saved in:
32
Running head : management overview of scent as a marketing communications tool
Clark, Paul
;
Esposito, Mark
-
2009
Persistent link: https://www.econbiz.de/10003911151
Saved in:
33
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
-
2009
Persistent link: https://www.econbiz.de/10003912956
Saved in:
34
Costly buyer search in laboratory markets with seller advertising
Cason, Timothy N.
(
contributor
);
Datta, Shakun
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003715188
Saved in:
35
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
36
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
37
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
38
Theory and practice in marketing conference special section
In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-93
Persistent link: https://www.econbiz.de/10010337984
Saved in:
39
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
40
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
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