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Marketingtheorie
Marketing
5
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History of economic thought
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Marktforschung
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Theorie
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Theory
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Ökonomische Ideengeschichte
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Heffring, Michael
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Lemasters, Karen
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Zaltman, Gerald
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Brown, Stephen
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Brown, Stephen Walter
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Fisk, Raymond P.
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Theories in marketing series
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Marketing theory : distinguished contributions
Fisk, Raymond P.
;
Brown, Stephen
-
1984
Persistent link: https://www.econbiz.de/10000332325
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THEORY CONSTRUCTION IN MARKETING : SOME THOUGHTS ON THINKING / GERALD ZALTMAN ; KAREN LEMASTERS ; MICHAEL HEFFRING
Zaltman, Gerald
;
Lemasters, Karen
;
Heffring, Michael
-
1982
Persistent link: https://www.econbiz.de/10004763840
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Theory construction in marketing : some thoughts on thinking
Zaltman, Gerald
;
Lemasters, Karen
;
Heffring, Michael
-
1982
Persistent link: https://www.econbiz.de/10013491162
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