Marketing theory : distinguished contributions
Year of publication: |
1984
|
---|---|
Authors: | Fisk, Raymond P. ; Brown, Stephen |
Other Persons: | Brown, Stephen Walter (contributor) |
Publisher: |
New York, NY [u.a.] : Wiley |
Subject: | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory |
Description of contents: | Table of Contents [external.dandelon.com] |
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Özgün, Aras, (2017)
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Jones, D. G. Brian, (2018)
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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D., (2014)
- More ...
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Learning from the pioneering founders of the service research field
Bowen, David E., (2023)
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Marketing theory : distinguished contributions
Brown, Stephen Walter, (1984)
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Brown, Stephen, (1995)
- More ...